Type of Credit: Elective
Credit(s)
Number of Students
Course Description:
This course address the concepts and the uses of Cultural Diplomacy and Strategic Communication in the context of fundamental and related concepts: soft power, public diplomacy, propaganda, and information operations. All are tools for promoting the interests and international position of a state. This course founds important parts of these practices in the concept of soft power to underscore the notion that all tools involve the exercise of power; in other words, all these activities involved the attempt to get someone to do something they otherwise would not do. In this case, the object is to in some way lead other actors to do things you want them to do by their choice. We explore these uses of power in both theory and practice.
能力項目說明
Learning Objectives:
Students will be required to obtain significant understandings of the following:
The nature of soft power
The relationship of soft power with Strategic Communication and Cultural Diplomacy
The location of power in public diplomacy, propaganda, and information operations
The concepts and practice of Strategic Communication, Cultural Diplomacy, public diplomacy, propaganda, and information operations
The relationship these actions with important national goals and interests
Comparisons of national programs
The evaluation of programs
Requirements and Grading:
Short Theoretical Paper: 35%
Cultural Diplomacy Project Proposal/Paper on any concept addressed in the course: 50%
Presentation of Project: 15%
Short Paper:
A six page exploration or discussion of one theoretical topic addressed in the first half of the course. This can be used as a way of thinking about the foundations of your project or paper. Due week of midterm
Project/Paper:
A proposal, at least 15 pages in length, outlining project implicating cultural diplomacy, strategic communication, or information warfare that your country would implement. This should include a theoretical section grounding the approach, the intended audience, a description of the activity or activity to be engaged, a time frame, and ways of assessing the success of the project.
Or
A paper, at least 15 pages in length, that addresses the conceptual basis of, theory of, or practice/evaluation of cultural diplomacy, strategic communications, public diplomacy, propaganda, or information operations.
Materials:
Students should gain access to a copy of Joseph Nye, Soft Power. Other materials will be available online through Google Scholar, JStor, or the NCCU electronic library services.
Schedule
Week of February 14: Foundations
Nye, Soft Power, chapter 1
Alexander L. Vuving “HOW SOFT POWER WORKS” http://apcss.org/Publications/Vuving%20How%20soft%20power%20works%20APSA%202009.pdf
Walin, New American Public Diplomacy Initiative
Week of February 21: Sources of Soft Power in relation to Strategic Communications and Cultural Diplomacy
Nye, Soft Power, chapter 2
Klyueva, Anna and Anna Mikhaylova (2017), ‘Building the Russian World: Cultural Diplomacy of the Russian Language and Cultural Identity’, JOMEC Journal 11, ‘Diaspora beyond Nationalism’, ed. Idil Osman.
Nissim Kadosh Otmazgin (2012) “Geopolitics and Soft Power: Japan's Cultural Policy and Cultural Diplomacy in Asia,” Asia-Pacific Review, 19:1, 37-61
Week of February 28: Competing in a World of Soft Power
Nye, Soft Power, chapter 3
Cultural Diplomacy, the Linchpin of Public Diplomacy—State Department report: https://iwp.uiowa.edu/sites/iwp.uiowa.edu/files/cultural%20diplomacy%20report.pdf
Gill, Bates, and Yanzhong Huang. "Sources and limits of Chinese ‘soft power’." Survival 48, no. 2 (2006): 17-36.
Kiel, Christina. "Chicken dance (off): competing cultural diplomacy in the 2019 Eurovision Song Contest." International Journal of Cultural Policy (2020): 1-15.
Manor, Ilan. The digitalization of public diplomacy. Springer International Publishing, 2019. (available online)
Week of March 7: How to Wield Soft Power
Nye, Soft Power, chapter 4;
Nye, “Public Diplomacy and Soft Power,” The ANNALS of the American Academy of Political and Social Science, March 2008 vol. 616 no. 1
Udovič, Boštjan, and Ana Podgornik. "Cultural diplomacy of Slavic European Union Member States: A cross-country analysis." Baltic journal of European studies 6, no. 2 (2016): 117-136.
Jean A. Garrison “China's Prudent Cultivation of ''Soft'' Power and Implications for U.S. Policy in East Asia,” Asian Affairs: An American Review, 32:1, (2005)
Week of March 14: Soft Power and Foreign Policy
Nye, Soft Power, chapter 5
Boehling, R. (1999), “The Role of Culture in American Relations with Europe: The Case of the United States’ Occupation of Germany,” Diplomatic History, 23: 57–69.
Nye: “Soft Power and American Foreign Policy,” Political Science Quarterly, Vol. 119, No. 2 (Summer, 2004)
Trobbiani, Riccardo, and Simon Schunz. "Diversity without Unity: The European Union’s Cultural Diplomacy vis-a-vis the United States." European Foreign Affairs Review 24, no. Special (2019).
Mahapatra, Debidatta Aurobinda. "From a latent to a ‘strong’ soft power? The evolution of India’s cultural diplomacy." Palgrave Communications 2, no. 1 (2016): 1-11.
Week of March 21: Evaluating Soft Power
Evaluation of Fulbright Program
Atkinson, C. (2010), Does Soft Power Matter? A Comparative Analysis of Student Exchange Programs 1980–2006. Foreign Policy Analysis, 6
Sirirat Ngamsang, John Walsh, Shinawatra, “Confucius Institutes as Instruments of Soft Power: Comparison with International Rivals,” Journal of Education and Vocational Research Vol. 4, No. 10, pp. 302-310, Oct 2013 http://ifrnd.org/Research%20Papers/V4(10)4.pdf
Week of March 28: Evaluating Cultural Diplomacy Programs and Public Diplomacy
The New Persuaders III: A 2012 Global Ranking of Soft Power, Institute for Government, http://www.instituteforgovernment.org.uk/sites/default/files/publications/The%20new%20persuaders%20III_0.pdf
Anna A. Velikaya, Greg Simons eds., Russia's public diplomacy: evolution and practice (Palgrave MacMillan, 2019), available online
Week of April 4: No Class
Week of April 11: Midterm—Paper due
Week of April 18: Soft Power, Hard Power, and Smart Power
Wilson EJ III (2008) “Hard power, soft power, smart power.” The Annals of the American Academy of Political and Social Science, 616 (1): 110–124.
Chong, Alan. "Smart power and military force: An introduction." Journal of Strategic Studies 38, no. 3 (2015): 233-244.
Smith-Windsor BA (2000) “Hard power, soft power reconsidered.” Canadian
Military Journal, Autumn: 51–56.
Gallarotti, Giulio M. "Smart power: definitions, importance, and effectiveness." Journal of Strategic Studies 38, no. 3 (2015): 245-281.
Paunic, Natalia. "The Rising Shi’a Crescent: Iranian Smart Power and Implications for the Middle East, Central Asia, and the Persian Gulf." Carleton Review of International Affairs, Vol. 3 (Summer, 2016)
Week of April 25: Problems of Diplomacy and Power
Democracy promotion, suspicion of soft power http://robertalbro.com/2013/03/cultural-exchange-and-the-politics-of-suspicion/#sthash.PV4CHY0I.dpuf
Becard, Danielly Silva Ramos, and Paulo Menechelli Filho. "Chinese Cultural Diplomacy: instruments in China’s strategy for international insertion in the 21st Century." Revista Brasileira de Política Internacional 62, no. 1 (2019).
Rick Rockwell, "Mexico & Venezuela: Losing The Soft Power Sweepstakes At The Polls," Exchange: The Journal of Public Diplomacy: Vol. 3: Iss. 1, Article 12. (2012
Week of May 2: Soft Power and Terrorism
Richard LeBaron: Public Diplomacy as an Instrument of Counter-terrorism
Dealing With Today’s Asymmetric Threat to U.S. and Global Security, http://asymmetricthreat.net/docs/asymmetric_threat_3_paper.pdf
Nye Jr, Joseph S. "Smart Power and the “War on Terror”." Asia Pacific Review 15, no. 1 (2008): 1-8.
Week of May 9: Propaganda
Chapman, James. "The power of propaganda." Journal of Contemporary History 35, no. 4 (2000): 679-688.
Vaughan, James R. The Failure of American and British Propaganda in the Arab Middle East, 1945–57. New York: Palgrave Macmillan, 2005, chaps 2-4.
Polegkyi, O. L. E. K. S. I. I. "Soviet Mythology and memory of World War II as instruments of Russian propaganda." WEEReview.–Warsaw 6 (2016): 77-89.
Week of May 16: Soft Power in Reverse
Tokyo Rose:
Koopman, Clover. "War of words and music| Veterans remember" Tokyo Rose"." (1988).
https://www.youtube.com/watch?v=6UriSbzoWzU
Lord Haw-Haw
Doherty, Martin. "Black propaganda by radio: The German Concordia broadcasts to Britain 1940–1941." Historical Journal of Film, Radio and Television 14, no. 2 (1994): 167-197.
https://www.youtube.com/watch?v=7vGMVOtF0-Y
https://www.youtube.com/watch?v=QbBQxcDAQeQ
Dr. Zhivago
Finn, Peter, and Petra Couvée. "During Cold War, CIA Used Doctor Zhivago as a Tool to Undermine Soviet Union." The Washington Post 5 (2014).
Week of May 23: Influence Operations
Johnston, Gordon, and Emma Robertson. BBC World Service. Palgrave Macmillan, London, 2019. Chapters on WWII
Granville, Johanna. "“Caught with jam on our Fingers”: Radio Free Europe and the Hungarian revolution of 1956." Diplomatic History 29, no. 5 (2005): 811-839.
Johnson, A. Ross. "Managing media influence operations: Lessons from radio free Europe/Radio liberty." International Journal of Intelligence and CounterIntelligence 31, no. 4 (2018): 681-701.
Nimmo, Ben. "The Breakout Scale: Measuring the impact of influence operations." Washington, DC: The Brookings Institution, September (2020).
Week of May 30: Disinformation I
Kotelenets, Elena, and Viktor Barabash. "Propaganda and Information Warfare in Contemporary World: Definition Problems, Instruments and Historical Context." In Man-Power-Law-Governance: Interdisciplinary Approaches, pp. 368-371. 2019.
Fabre, Cécile. "The case for foreign electoral subversion." Ethics & International Affairs 32, no. 3 (2018): 283-292.
Landon-Murray, Michael, Edin Mujkic, and Brian Nussbaum. "Disinformation in contemporary US foreign policy: Impacts and ethics in an era of fake news, social media, and artificial intelligence." Public Integrity 21, no. 5 (2019): 512-522.
Week of June 6: Disinformation II
Gerrits, André WM. "Disinformation in International Relations: How Important Is It?." Security and Human Rights 29, no. 1-4 (2018): 3-23.
Short Theoretical Paper: 35%
Cultural Diplomacy Project Proposal/Paper on any concept addressed in the course: 50%
Class participation: 15%
Short Paper:
A six page exploration or discussion of one theoretical topic addressed in the first half of the course. This can be used as a way of thinking about the foundations of your project or paper. Due week of midterm
Project/Paper:
A proposal, at least 15 pages in length, outlining project implicating cultural diplomacy, strategic communication, or information warfare that your country would implement. This should include a theoretical section grounding the approach, the intended audience, a description of the activity or activity to be engaged, a time frame, and ways of assessing the success of the project.
Or
A paper, at least 15 pages in length, that addresses the conceptual basis of, theory of, or practice/evaluation of cultural diplomacy, strategic communications, public diplomacy, propaganda, or information operations.