教學大綱 Syllabus

科目名稱:風險傳播

Course Name: Risk Communication

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

15

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

[本課獲110年高教深耕計畫數位互動課程(E計畫)補助]

The first class on September 13 will be on-line due to COVID-19 situation. Please use the following M Teams link for real-time connection: 

shorturl.at/uCGY8

All our class materials and recorded videos can be found on the class website:

https://mset.nccu.edu.tw/login/?lang=zh_tw

(This syllabus was updated on September 10, 2021.)

“Risk Communication” is a new course offered by the International Master’s Program in International Communication Studies. It has received a grant as a digital interactive online course (Program E) for 2021 Higher Education SPROUT Program. Therefore, in addition to face-to-face class activities among the registered students, instructor and joint lecturers, this course is open to interested people within and outside the university community, both domestically and internationally.

Generally, this course aims to address global risk issues closely related to modern society. From a cross-disciplinary perspective, it hopes to help students understand, pay attention to, make good use of, and reflect on the role of communication (including mass media) in confronting global risk issues and disputes, and rethink the relationship between risk, society, and the public. The risk issues discussed in this course not only focus on social stakeholders in Taiwan in recent years, but also based on Taiwan’s current international society and global geographic location. Thus, issues and case studies to be discussed will also include but not limited to those in the US, East Asia or Pan-Pacific regions, such as Australia, Singapore, Thailand, Hong Kong, China, etc. To do so, we will invite both international and local joint lecturers to address those case studies. We hope to develop and extend research directions and practical response strategies related to risk management and risk communication through cross-national and cross-cultural comparisons. The risk cases covered in this course will start with today's high-risk controversies both locally and globally, including various food safety and food crisis issues, infectious diseases and vaccines, and environmental crises such as climate change.

The course features a strong international pool of lecturers. Besides the host instructor Dr. Mei-Ling Hsu from NCCU College of Communication, the joint lecturers include Dr. Shirley S. Ho (Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore), Dr. Flora Hung-Baesecke (University of Technology Sydney, Australia), Dr. Jenny Ho (Queensland University of Technology, Australia), Dr. Poyao Huang (School of Public Health, National Taiwan University), and Dr. John Chung-En Liu (Department of Sociology, National Taiwan University).

Students participating in this class will need to sign a form of Interactive Online Course Enrollment Agreement (see attached file) to give consent and permission to the University's legal use of the recorded class  and on-line activities.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    Goals:

    1. As a program E course, it aims to foster resource sharing, build a lifelong learning environment, reinforce digital teaching, and fulfill social responsibilities.
    2. Additionally, the course strives to facilitate international and inter-school relationships, encourage the school’s lecturers to conduct digital interactive courses to bolster the association between NCCU, local communities, and domestic and foreign universities.
    3. The course is suitable for graduate students, undergraduate juniors and seniors in the field of communication who are interested in risk issues but lack prior professional knowledge.
    4. The course is also suitable to those non-communication majors who are concerned about risk issues and are interested in further exploring the multifaceted discourse of risk communication.

    Learning Outcomes:

    1. The course aims to help students understand, pay attention to, make good use of, and reflect on the role of communication (including mass media) in confronting global risk issues and disputes, and rethink the relationship between risk, society, and the public.
    2. The course also hopes to develop and extend research directions and practical response strategies related to risk management and risk communication through cross-national and cross-cultural comparisons.

    每周課程進度與作業要求 Course Schedule & Requirements

    週次

    Week

    日期

    Date

    課程主題

    Topic

    課程內容與指定閱讀

    Content and Reading Assignment*

    教學活動與作業

    Teaching Activities and Homework

    學習投入時間

    Student workload expectation

    課堂講授

    In-class Hours

    課程前後

    Outside-of-class Hours

     

    1

     

    9/13

    Introduction

    Introduction to course schedule (taught by Mei-Ling Hsu)

    Instructor lecture; self-introduction of class students

    3

    2

     

    2

    9/20

    Bridge Holiday

    Mid-Autumn Festival

    No class

    0

    0

     

    3

     

     

    9/27

    Risk communication

    Introduction to concepts and theories of risk communication studies and practices (taught by Mei-Ling Hsu)

    Instructor lecture

    3

    5

     

    4

     

    10/4

    Health risk

    Health risk: Introduction to theories and research related to health risk (taught by Mei-Ling Hsu)

    Instructor lecture; class discussion and Q & A of assigned readings

    3

    5

     

    5

    10/11

    Bridge Holiday

    National Day

    No class

    0

    0

     

    6

     

    10/18

    Crisis communication

    Risk management and crisis communication (taught by Flora Hung-Baesecke)

    Joint lecture; class discussion and Q & A of assigned readings

    3

    5

     

    7

     

     

    10/25

    Issue management

    Issue management: Scenario planning and issue management in risk lifecycle; case studies in Australia (taught by Jenny Hou)

    Joint lecture; class discussion and Q & A of assigned readings

    3

    5

     

    8

     

    11/1

    Disaster communication

    Transmedia storytelling in disaster risk communication; case studies in Australia (taught by Jenny Hou)

    Joint lecture; class discussion and Q & A of assigned readings

    3

    5

     

    9

     

     

    11/8

    Risk perception and communicating uncertainty

    Risks and uncertainty pertaining to public perceptions of nuclear energy and novel food technologies; case studies in Singapore (taught by Shirley S. Ho)

    Joint lecture; class discussion and Q & A of assigned readings

    3

    5

     

    10

     

    11/15

    Food crisis

    Food crisis: Social media influence in food risk communication; case studies in Australia (taught by Jenny Hou)

    Joint lecture; class discussion and Q & A of assigned readings

    3

    5

     

    11

     

     

    11/22

    Food safety

    Food safety: Using the situational theory of problem solving examining the context of the imports of US beef to Taiwan (taught by Flora Hung-Baesecke)

    Joint lecture; class discussion and Q & A of assigned readings

    3

    5

     

    12

     

    11/29

    Proposal presentation

    Term paper proposal presentation (taught by Mei-Ling Hsu and Jenny Hou)

    Individual oral presentation of term paper proposal and Q & A

    3

    5

     

    13

     

    12/6

    Infectious diseases

    Risk communication of HIV/AIDS: A comparative perspective (taught by Po-yao Huang)

    Joint lecture; class discussion and Q & A of assigned readings

    3

    5

     

    14

     

    12/13

    Infectious diseases and vaccination

    Media construction and public opinion of infectious diseases and vaccination; case studies in Taiwan, US, China…etc. (taught by Mei-Ling Hsu)

    Instructor lecture; class discussion and Q & A of assigned readings

    3

    5

     

    15

     

    12/20

    Environmental risk

    Environmental risk: Introduction and discussion of theories and research related to environmental risk (taught by Mei-Ling Hsu)

    Instructor lecture; class discussion and Q & A of assigned readings

    3

    5

     

    16

     

     

    12/27

    Climate change I

    Sociological perspectives on climate change communication: Examples from Taiwan, China, and the United States (taught by John Chung-En Liu)

    Joint lecture; class discussion and Q & A of assigned readings

    3

    5

     

    17

     

    1/3

    Climate change II

    Media construction and public perception of climate change (taught by Mei-Ling Hsu)

    Instructor lecture; class discussion and Q & A of assigned readings

    3

    5

     

    18

     

    1/10

    Term paper presentation

    Registered students present their own term projects on chosen case study of a risk communication issue (taught by Mei-Ling Hsu)

    Individual or group presentation of case study projects, depending on the class size

    3

    5

     

    *All reading assignments (TBA) will be posted digitally on the class on-line platform.

    授課方式Teaching Approach

    40%

    講述 Lecture

    20%

    討論 Discussion

    0%

    小組活動 Group activity

    40%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Students’ performance will be evaluated by the following criteria. The criteria are subject to change depending on the size of class. As this class highly emphasizes students’ reflection of the issues in discussion, students are expected to be actively involved in the Q &sessions, either in class or online.

    1. Q & A of the assigned readings (30%): Registered students need to prepare 2-3 questions for in-class discussion from the assigned readings each week, and post them in the course website the day before class. Each Q & A assignment will be rated from 0 to 3 points. The instructor will select 10 assignments of the highest scores for the final grade.
    2. Online Discussion/interaction of the selected issues (30%): After each lecture, the instructor or the guest speaker will select 1-2 issues generated from class for further online discussion and interaction. Both registered and guest students are welcome to participate in the discussion/interaction. For the registered students, participation/interaction each week will be rated from 0 to 3 points. The instructor will also select 10 assignments of the highest scores for the final grade.
    3. Term Paper (proposal, oral, and final complete paper) (30%): There will be a major term paper required for this course. It should focus on a case study or theoretical formulation (e.g., an explication or a theoretical review) of an indigenous issue related to risk communication. Students are expected to discuss the proposal/outline of the paper with the instructor prior to the presentation, which will be held in the last class meeting. We will also arrange a class for students to present their proposed ideas of the term project in the mid-semester.
    4.  Attendance and participation (10%): Students are expected to actively and critically participate in the seminar and online discussions, sharing your ideas from the readings and interacting with instructors, guest speakers and other students.  

    指定/參考書目Textbook & References

    Assigned readings will be provided in electronic form to the registered students at the beginning of the Fall semester. The following is a general list of references related to this course.

    References:

    1. Academic Journals: 

    Environmental Communication: A Journal of Nature and Culture, Health Communication, Journal of Health Communication, Journal of Risk Research, Public Understanding of Science, Risk Analysis.

    1. Books: 

    Adam, B., Beck, U., & van Loon, J. (2000). The risk society and beyond: Critical issues for social theory. Thousand Oaks, CA: SAGE.

    Bennett, P., & Calman, K. (Eds.) (1999). Risk communication and public health. New York, NY: Oxford University Press.

    Boykoff, M. T. (2011). Who speaks for the climate: Making sense of media reporting on climate change). Cambridge, UK: Cambridge University Press.

    Caplan, P. (2000). Risk revisited. London, UK: Pluto Press.

    Cho, H., Reimer, T., & McComas, K. A. (Eds.) (2015). The SAGE handbook of risk communication. Thousand Oaks, CA: SAGE. 

    Corbett, J. B. (2006). Communicating nature: How we create and understand environmental messages. Washington, DC: Island Press.

    Doyle, J. (2011). Mediating climate change. Surrey, UK: Ashgate. 

    Dryzek, J. S., Norgaard, R. B. & Schlosberg, D. (Eds.) (2011). The Oxford handbook of climate change and society. New York, NY: Oxford University Press.

    Hacket, R. A., Forde, S., Gunster, S., & Foxwell- Norton, K. (Eds.) (2017). Journalism and climate crisis: Public engagement, media alternatives. London, UK: Routledge.

    Hansen, A. (2010). Environment, media and communication. London, UK: Routledge.

    Lester, L. (2010). Media & environment. Cambridge, UK: Polity Press.

    Levi, R. (2001). Medical journalism. Ames, IW: Iowa State University Press.

    Lundgren, R. E., & McMakin, A. H. (2013). Risk communication: A handbook for communicating environmental, safety, and health risks, 5th ed. Hoboken, NJ: John, Wiley & Sons.

    Pezzullo, P. C., & Cox, R. (2018). Environmental communication and the public sphere (Chapter 1. Defining environmental communication, 5th ed. Thousand Oaks, CA: SAGE.

    Schäfer, M. S., Markowitz, E., Thaker, J.,  Ho ,S. S., O'Neill, S., Matthew C. Nisbet, M. C. (Eds.) (2017). The Oxford Encyclopedia of Climate Change Communication. New York, NY: Oxford University Press.

    Sellnow, T. L., & Seeger, M. W. (2021). Theorizing crisis communication. John Wiley & Sons.

    Senecah, S. (Ed.) (2014). The environmental communication yearbook, vols. 1-3 Mahwah, NJ: Lawrence Erlbaum.

    Singer, E., & Endreny, P. M. (1993). Reporting on risk: How the mass media portray accidents, diseases, disasters and other hazards. New York, NY: Russell Sage Foundation.

    Slovic, P. (Ed.) (2010). The feeling of risk: New perspectives on risk perception. London, UK: Earthscan Publications Ltd.

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    課程相關連結Course Related Links

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    課程附件Course Attachments

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