Type of Credit: Elective
Credit(s)
Number of Students
The class will examine how the traditional media transformed to new media internationally. The technologies, business models, and policies related to the transformations will be discussed. The students are required to familiarize with digital platforms, contents, distributions and usage behaviors in a digital world.
The class will cover recent developments of digital technologies, such as 5G, IoT, AI, etc. The business models of the global brands, including New York Time (news), Disney (entertainment), Spotify (music), Netflix (production), etc. will be studied. And the regulatory agencies, environments around the world will also be discussed.
能力項目說明
Having followed the readings of the class, students will be equipped the knowledge of major challenges of content industries happened around the world. News, entertainment industries and regulatory concerns will be covered well in the class.
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週次 Week |
課程主題 Topic |
課程內容與指定閱讀 Content and Reading Assignment |
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1 2/25 |
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Introduction |
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2 3/4 |
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traditional media vs. digital media |
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3 3/11 |
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New media: definition and major issues |
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4 3/18 |
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Technological challenges: 5G, IoT, AI |
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5 3/25 |
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Guest speaker |
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6 4/1 |
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Platform power |
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7 4/8 |
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Digital Journalism |
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8 4/15 |
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AI Journalism |
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9 4/22 |
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Discuss project proposal with the instructor |
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10 4/29 |
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Entertainment studies |
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11 5/6 |
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Netflix |
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12 5/13 |
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International co-production |
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13 5/20 |
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No class |
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14 5/27 |
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Music industries |
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15 6/3 |
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sports |
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16 6/10 |
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Regulatory concerns |
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17 6/17 |
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Last day of the class |
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18 6/24 |
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Turn in final paper |
1. Class participation 10%
2. Group discussion 30%
3. Final project 60%
1. Bauer, J., & Latzer, M. (2016, ed.). Handbook on the economics of the Internet, Cheltenham. UK: Edward Elgar Publishing.
2. Cunningham, S, Craig, D. (2019) Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley, New York University Press
3. Noam, E. M. (2019). Managing Media and Digital Organizations. Cham: Springer International Publishing AG. isbn:9783319712888