教學大綱 Syllabus

科目名稱:跨文化傳播專題

Course Name: Cross-Culture Communication

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

20

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

This course is an interdisciplinary, interactive course designed to provide graduate students with the ability to understand research and theory in the area of cross-cultural communication. In order to balance this with fact that many students enrolled in the course have no background in the area, and most students seek a practical focus, this course will balance review of case studies and theoretical readings with introductory materials. We will also apply the concepts practically to concerns of media producers and consumers, public relations professionals, and international students and practitioners. 

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    Upon successful completion of this course student will be able to:

    • Increase your knowledge and analytical skills regarding communication between people from different racial, ethnic, and cultural backgrounds, in both international and domestic settings
    • Develop the skills necessary to read, evaluate and use cross-cultural theories
    • Be able to understand and conduct qualitative research  design in cross-cultural settings
    • Experience how speech, texts, images and behaviors are shaped by cultures and interpreted through your own cultural lens
    • Be able to make practical applications of theory and research to business, education, marketing, media or relationships – and to your own life
    • Exhibit a high degree of effectiveness when working in culturally diverse groups
    • Be familiarized with the key cultural characteristics of the main countries in East Asia and Southeast Asia
    •   

    每周課程進度與作業要求 Course Schedule & Requirements

    Week/Date

    Seminar Topics

    Readings Due

    Assignment Due

    1

    Sept 17

    Welcome & Expectations

    CCC Chapter 1 (ebook)

     

    2

    Sept 24

    Dimensions and Models of Cross-Cultural Communication

    CCC Chapter 2-3: Important Thinkers (ebook)

    Mooij & Hofstede (2010): The Hofstede Model

    Alsaleh, D. A., Elliott, M. T., Fu, F. Q., & Thakur, R. (2019). Cross-cultural differences in the adoption of social media. Journal of Research in Interactive Marketing.

     

     

     

    3

    Oct 1

    Holiday

     

     

    4

    Oct 8

    Food, Culture, and Communication

    Promsivapallop, P., & Kannaovakun, P. (2020). Factors Influencing Tourists' Destination Food Consumption and Satisfaction: A Cross-Cultural Analysis. Asia-Pacific Social Science Review20(2).

    Zukin, S., Lindeman, S., & Hurson, L. (2017). The omnivore’s neighborhood? Online restaurant reviews, race, and gentrification. Journal of Consumer Culture17(3), 459-479.

     Rodney, A., Cappeliez, S., Oleschuk, M., & Johnston, J. (2017). The online domestic goddess: an analysis of food blog femininities. Food, Culture & Society20(4), 685-707.

    Cultural Self-Analysis

    5

    Oct 15

    Cross-Cultural Communication and Advertising

    Shankar, Shalini (2014) Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers. Durham and London: Duke University Press Chapter 2 (Creative )and 3 (Accounting Service)

    Prieler, M (2010) Othering, racial hierarchies and identity constructions in Japanese television advertising. International Journal of Cultural Studies 13(5): 511-529.

     

    Zotos, Y., Chatzithomas, N., Boutsouki, C., & Hatzithomas, L. (2014). Social media advertising platforms: a cross-cultural study. International Journal on Strategic Innovative Marketing.

     

    Cross-Cultural Interview Reflection

     

    6

    Oct 22

    Media, Globalization and Popular Culture in East Asia

    Iwabuchi (2010) Globalization, East Asia media cultures and their publics

    Choe, Youngmin (2016)Tourist Distractions: Traveling and Feeling in Transnational Hallyu Cinema Duke University Press. Chapter 2 (e-book)

     

    7

    Oct 29

    New Media and Popular Culture in East Asia

    Kim, Y. (2020). The invention of the Mideu: redefining American television in South Korea. Media, Culture & Society42(1), 109-125.

    Yecies, B., Shim, A., Yang, J., & Zhong, P. Y. (2019). Global transcreators and the extension of the Korean webtoon IP-engine. Media, Culture & Society, 0163443719867277.

    Tan, C. K., & Xu, Z. (2019). Virtually boyfriends: the ‘social factory’ and affective labor of male virtual lovers in China. Information, Communication & Society, 1-15.

     

     

    8

    Nov 5

    Culture, Place, and Communication

    Fleuriet, K. J., & Castellano, M. (2020). Media, place-making, and concept-metaphors: the US-Mexico border during the rise of Donald Trump. Media, Culture & Society, 0163443719890539.

    Woods, O. (2019). Gamifying place, reimagining publicness: the heterotopic inscriptions of Pokémon Go. Media, Culture & Society, 0163443719890528.

    Nortio, E., Niska, M., Renvik, T. A., & Jasinskaja-Lahti, I. (2019). ‘The nightmare of multiculturalism’: Interpreting and deploying anti-immigration rhetoric in social media. New Media & Society, 1461444819899624.

     

    9

    Nov 12

    Field Visit to Maokong  

    Visit Tea Farms and Tea Ceremony

     

    10

    Nov 19

    Workshop

    Each group will spend time to brainstorm ideas for final project and make a short presentation during the class

     

    11

    Nov 26

     Guest Speaker

    TBA

     

    12

    Dec 3

    Fieldwork for final project

     

    Final

    Project

    progress report

    13

    Dec 10

    Fieldwork for final project

     

     

    14

    Dec 17

    Guest Speaker (TBA) /Final Project Production

    Students will discuss with the instructor about their project progress

     

    15

    Dec 24

    Final Project Production

    Students will discuss with the instructor about their project progress

     

    16

    Dec 31

    Final Presentation

     

     

    17

    Jan 7

    Final Presentation

     

     

    18

    Jan 14

    Final paper submission

     

    Final Paper Due

     

    授課方式Teaching Approach

    20%

    講述 Lecture

    30%

    討論 Discussion

    40%

    小組活動 Group activity

    10%

    數位學習 E-learning

    0%

    其它: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

     

     

    Participation (in class and online)

    30%

    Presentation and Leading Discussion

    10%

    Assignments:

    30%

    Final Project

    30%

     

    Description of Assignments

    • Participation 30%:  Based on contribution to classroom discussion and Facebook engagement. Discussion in class will enhance your ability to engage text, ask questions, listen and explore new perspectives while articulating your own. Also, a Facebook group or Moodle platform will be utilized in this course as a means of digital conversation and sharing. You will be required to share one item on the group page of relevancy to course material during the semester, and respond to two of your classmate’s posting at some point in the semester. Facebook discussion will be treated as an extension of class discussion.  
    • Presentation and Leading Discussion (10%)

    Each week, students will finish assignments and take turns leading group discussions (please prepare two questions for group discussions), followed by the instructor’s comments and further discussions. This is an exercise to sharpen your presentation skills and ability to handle the responses of a multicultural audience.

    • Cultural Self-Analysis Essay (10%)

    This assignment is a 5-6-page double-spaced paper on how your culture(s) affects your communication. This paper is designed to allow you an opportunity to examine how your own cultural and social identities affect you and your communication behavior. Using course concepts and readings, you will be required to explain how your own cultural, social, and personal beliefs, values, and norms affect the ways you communicate with others. Your paper will be evaluated based on insightfulness and application of course concepts.

    • Cross-Cultural Interview Reflection (10%)

    This assignment compliments the self-analysis essay, requiring you to select a person that is of a different cultural background than yourself and interview them to learn about these differences and how they affect communication styles. You should create an open-ended questionnaire (1 page) and give it to your interviewee prior to the interview. Upon completion of the interview, a 4-5- page reflection should be written mirroring some of the same topics addressed in your own self-analysis essay such as values, behaviors, and communication patterns with the addition of a section on how this person’s cultural norms compare with your own.

    • Critical Media Project (10%)

    In this paper, you do either a quantitative (mini) content analysis of media (e.g. using a coding sheet to count frequencies of appearances of people of different diverse groups in a type of media), or a rhetorical analysis of a single mediated text. Regardless of your approach, your summary paper (3-4 pp) should include critical terms discussed in the class.  

     

    • Final Project (30%)
    1. Students will discuss in class with the instructor to conduct a (multi-media) story project. The project will be a group project of 4 people and the group should consist of Chinese-speaking students and non-Chinese speaking students in order to facilitate the translation.  This semester’s field site will be Maokong, Taipei. Each group will select a theme (e.g. tea culture, food culture, your favorite hiking experience, local religion) to report the local culture to their target audience (international visitors). During the semester, you will have plenty of time to conduct fieldwork (e.g. participation observations, interviews the local farmers, restaurant owners, cultural workers and so forth).  At the end of the semester, each group should produce an article of 4,000-5000 words and a video (5 minutes minimum). Production of excellent quality would have the opportunity to be published. More details will be announced in class.

     

    • Extra Credit (Up to 10% of total grade): For extra credit, you may attend any out-of-class presentation or engage in an intercultural experience and write a brief report on it (depending on the quality of the report, you may earn 1-5 points for each report). I especially encourage out-of-class experiences tha include civic engagement. Your report must tie the experience explicity lto class concepts. I will try to post ideas and events as we go along.

     

    • LATE work may be penalized 10% for each class day late.

     

    • All papers will be turned in through MOODLE basically. If MOODLE does not function well, submit by email to yclin104@nccu.edu.tw.

     

    指定/參考書目Textbook & References

     

    1. Textbook: Barry Tomalin and Brian Hum 2013. Cross-Cultural Communication: Theory and Practice. (CCC) Palgrave Macmillan. (Complete electronic version available in NCCU library). 
    2. Most required readings will be accessible as PDF files through course website on Moodle platform or available in NCCU library as electronic books.

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    課程相關連結Course Related Links

    
                

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    需經教師同意始得使用 Approval

    列印