學年學期 Academic Year / Semester 103學年度第2學期 Spring Semester, 2015
開課單位 Course Department 企研碩一、企研碩二 MBA Program, Second Year
課程名稱 Course Name (中 Ch.)兩岸商務觀察 (英 Eng.)Chinese Mainland and Taiwan Business Perspectives
授課教師 Instructor 蔡維奇 TSAI WEI-CHI
職稱 Title 專任教授 Professor
學分數 No. of Credits 2.0
修別 Type of Credit 選修 Elective
先修科目 Prerequisite(s)
點閱核心能力分析圖與授課方式比例圖
課程目標 Course objectives

CNCCU and Tsinghua SEM cooperate to deliver this course for MBA students of both universities, in order to:
1. Develop critical thinking to evaluate the external forces that influence the managing job opportunities in Taiwan and Mainland China,
2. Learn how to analyze a market regarding its political, economic, and cultural factors, and
3. Understand the internal and external pressures when making managerial decisions in a different business environment.

課程大綱 Course Description

參進度表

上課進度 Class schedule

Please see the direct notification from the MBA office.
Feb Student selection
March to May Three class sessions before departure
Introduction and class overview, research topic assignment, and pre-departure assignment
5/17~5/24 One-week intensive classes in Tsinghua University, Beijing
9/30~10/7 One-week intensive classes in NCCU, Taipei

Students have to commit to all these class sessions.

教學方式 Teaching approach

lecture
case study
company visit
group project

教學助理工作項目 Teaching assistant tasks

N/A

課程要求/評分標準 Course requirements/Grading standards

本課程不開放選課, 由符合資格之同學申請經甄選後錄取20位修課

Pre-Departure Preparation 30%
Final Project 50%
Participation 20% (NCCU: 10%; Tsinghua: 10%)

參考書目 Textbook & references (為維護智慧財產權,請務必使用正版書籍)

delieved in class

課程相關連結 Course related links

本課程附件 Course attachments
課程進行中,是否禁止使用智慧型手機、平板等隨身設備。

需經教師同意始得使用